Forecasting Seasonal Demand: Power BI Predictive Analytics for a Leading Gourmet Company in Spain

project

Project Overview:

A leading gourmet company in Spain sought a data-driven approach to predict seasonal demand and optimize inventory management. However, the company faced significant data challenges, including scattered data in Odoo, connectivity issues, and communication barriers. I developed a Power BI predictive analytics solution that consolidated fragmented data, automated forecasts, and provided actionable insights—enabling the owner to make informed business decisions.

Business Context & Approach:

The gourmet industry experiences high seasonal fluctuations, requiring precise forecasting to avoid stockouts and overstocking. However, the client struggled with:

  • Data Scattered Across Odoo: No centralized structure, making it difficult to extract insights.
  • No Data Dictionary: Lack of clear definitions for key metrics, complicating analysis.
  • Database Connectivity Issues: Limited integration with BI tools, affecting data access.
  • Remote Database Administrator: Based in India, making coordination and troubleshooting complex.
  • Language Barrier: The business owner was not fluent in English, requiring a visual, easy-to-use reporting solution.

To address these challenges, I designed a forecasting and analytics solution that:

  • Extracted and structured data from Odoo for seamless analysis.
  • Developed a Power BI dashboard with predictive insights for sales and inventory management.
  • Implemented AI-driven forecasting models to enhance demand predictions.
  • Ensured easy usability through a visually intuitive interface with multilingual support.

Technical Implementation:

  • Data Extraction & Integration: Developed custom Power Query (M Code) scripts to connect and structure Odoo data.
  • Data Cleansing & Standardization: Addressed missing values and inconsistencies, ensuring accurate reporting.
  • Predictive Modeling:
    • Applied DAX measures for sales trend analysis.
    • Integrated Python forecasting models (ARIMA, Prophet) for demand prediction.
    • Compared multiple forecasting scenarios for improved accuracy.
  • User-Centric Dashboard Design: Created an intuitive, visually rich Power BI report with minimal text reliance, making it easier for the owner to interpret.

Results and Business Impact:

  • Accurate Demand Forecasting: Improved stock planning, reducing inventory waste.
  • Streamlined Data Management: Consolidated Odoo data into a single source of truth.
  • Reduced Operational Bottlenecks: Automated reporting eliminated manual data extraction delays.
  • Bridged Communication Gaps: Delivered a visual-first solution to overcome language barriers.
  • Improved Business Decisions: Equipped the owner with real-time sales and inventory insights.