From Data Overload to Sales Intelligence: Transforming an Australian Car Retail Chain with Power BI

project

Project Overview:

An Australian car retail chain struggled with fragmented sales data and limited visibility into customer behaviour, making it difficult to optimize sales strategies and inventory. I developed a fully interactive Power BI dashboard that provided real-time insights into sales performance, customer demographics, and market trends—empowering the sales team to make data-driven decisions with confidence.

Business Context & Approach:

Operating in a competitive automotive market, the client needed a way to connect siloed data, track key sales KPIs, and identify high-value customer segments. Their existing reports were static, time-consuming, and lacked predictive insights.


By focusing on the client's goals, I designed a scalable and intelligent dashboard solution that:


  • Unified sales data from CRM, POS, and customer databases for a single source of truth.
  • Provided interactive sales analytics with real-time tracking of revenue, customer segments, and trends.
  • Enabled proactive decision-making through predictive insights and historical analysis.

Technical Implementation:

  • Data Sources: Integrated CRM, POS, and customer demographic data.
  • Power Query for Data Cleaning: Addressed inconsistencies, missing values, and data enrichment.
  • Advanced DAX Measures: Provided key metrics like sales volume, revenue, and churn rate.
  • Interactive Dashboard Design: Included drill-downs, slicers, and custom visualizations for user-friendly navigation.
  • Data Security & Compliance: Ensured alignment with Australian data privacy regulations.

Results and Business Impact:

  • 360° Sales Visibility: A comprehensive view of sales trends, customer demographics, and high-performing products.
  • Targeted Marketing Strategy: Identified high-value customer segments for personalized engagement.
  • Optimized Inventory & Promotions: Seasonal trend analysis enabled better stock management and sales planning.
  • Time Savings: Automated reporting eliminated manual effort, allowing the sales team to focus on customer relationships.